I’m also not a fan of the way the negative filtering feature was implemented. I will say that with more long tail searches, like one I did for, I received much more relevant suggestions. I’m also not a fan of the “related keywords” suggestions, which returned results like, ,, , and with my search! There were some related keywords like, , and that made sense, but at least half did not (keep in mind, I’ve never been impressed by Wordtracker’s related results as well, but kept using it). I almost wish they’d make it look more complicated so the product felt like the heavy hitters it belongs to. It’s very easy to use and returns robust results at the same time. They offer comprehensive keyword management products and, as a nice brand builder, just launched a free keyword research tool. I already mentioned Wordtracker, Wordze, SEO Book and Keyword Discovery, so let’s talk about industry newbie, Wordstream. Now my keyword research method is a hodge podge of tools, search engines themselves, analytics and the force. Unfortunately, it doesn’t cut it for major decisions (though I do love their Keyword Questions tool), so I had to look elsewhere, too. Sure, I dabbled with Wordze, SEO Book’s Keyword Suggestion Tool and Keyword Discovery, but I always ended up back in bed with Wordtracker.
It was what I was trained on and most companies already had an account with them. Back in the day, I was a Wordtracker gal. Everyone has their tried and true method.
We know keyword research is boring and we know you have to do it, so the question is really just a matter of how. On the bright side, you aren’t alone and there’s a cute cat picture to help you get through hump day!īack to keywords.
How many of you get judged solely on the movement of one vanity search term? How many of you know that search term doesn’t convert well, but your boss really wants the world to know you rank for it? Meanwhile, you still have to get the conversions! So, you spend your day fighting with developers over small on-site changes that could make a world of difference, but they’re giving you the run around. So, you’re essentially doomed to a life of tedious research and spreadsheets. Keyword research is a pain in the butt, but someone’s gotta do it! And, let’s be honest, if you’re a search engine marketer there really isn’t anything more important than keywords.
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